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7 Ways AI Contract Management Tools Transform Legal Negotiations

7 Ways AI Contract Management Tools Transform Legal Negotiations

7 Ways AI Contract Management Tools Transform Legal Negotiations

7 Ways AI Contract Management Tools Transform Legal Negotiations

Jul 16, 2025

7 Ways AI Contract Management Tools Transform Legal Negotiations
7 Ways AI Contract Management Tools Transform Legal Negotiations
7 Ways AI Contract Management Tools Transform Legal Negotiations

Contract negotiations have long been viewed as necessary bottlenecks in business operations—time-consuming processes filled with endless revisions, last-minute complications, and missed opportunities. However, artificial intelligence is fundamentally transforming how organizations approach contract negotiations, offering unprecedented speed, accuracy, and strategic advantage in deal-making.

The numbers tell a compelling story: AI is expected to be embedded in 90% of enterprise software by 2025, while 82% of contract professionals say more than 20% of their daily work could be automated with AI. Even more striking, AI can complete contract reviews in just 26 seconds compared to 92 minutes for humans, representing a dramatic acceleration in negotiation timelines.

The modern challenges of contract negotiations

Before exploring AI's transformative impact, it's essential to understand the persistent challenges that plague traditional contract negotiations. Legal and contract management teams face unprecedented pressure, often managing high volumes of work with limited resources while maintaining accuracy and compliance standards.

Research indicates it takes 92 minutes to review a single agreement on average, which creates cascading effects throughout organizations, delaying deals and limiting strategic opportunities. This time burden becomes particularly acute when companies manage thousands of contracts across multiple business units.

The complexity extends beyond simple time constraints. Organizations struggle with inconsistent contract language, unpredictable third-party terms, risk assessment gaps, and lack of transparency across negotiation processes. These challenges become particularly acute when dealing with external contracts where terms and conditions can vary dramatically, potentially missing critical provisions entirely.

How AI transforms contract negotiations

Artificial intelligence isn't replacing human judgment in contract negotiations—it's augmenting and enhancing it. By automating repetitive tasks, providing real-time insights, and enabling data-driven decision-making, AI helps organizations tackle longstanding negotiation hurdles while maintaining the strategic thinking that successful deals require.

1. Accelerating risk analysis with intelligent automation

One of AI's most powerful applications in contract negotiations lies in its ability to rapidly identify and assess risk factors within contract terms. Modern AI systems leverage natural language processing (NLP) to scan contracts for problematic clauses, vague language, or high-risk provisions that could expose organizations to financial or legal liability.

Research shows that AI outperformed trained lawyers by 10% in accuracy, while dramatically reducing the time required for comprehensive risk assessment. These systems can flag areas that deviate from corporate policies or industry best practices, offering specific recommendations for risk mitigation.

For example, an AI tool might identify an overly broad indemnification clause and suggest narrower, more balanced language. By analyzing contracts in minutes rather than hours, AI enables legal teams to focus on higher-value strategic work while ensuring thorough risk evaluation.

Modern contract management software incorporates these AI capabilities to provide comprehensive risk analysis without overwhelming users with false positives.

2. Ensuring alignment with corporate standards

Maintaining consistency with organizational policies and approved practices represents a critical challenge in contract negotiations. AI addresses this by continuously cross-referencing contract terms against corporate playbooks, compliance requirements, and standardized language libraries.

Modern platforms incorporate AI capabilities that prevent "outlier" agreements exposing organizations to unnecessary risks. These systems enforce standardization across departments, regions, and business units while maintaining flexibility for legitimate business variations.

The technology works by analyzing incoming contracts—whether internally generated or from third parties—against predetermined business positions and approved language. When deviations are detected, the system flags them for human review, providing suggested alternatives that maintain compliance while addressing counterparty concerns.

Contract automation software platforms now integrate these AI capabilities seamlessly, enabling negotiators to access intelligent recommendations without disrupting their workflow.

3. Providing intelligent term and language suggestions

AI excels at recommending optimal contract terms that align with organizational playbooks while addressing the specific needs of each negotiation. This capability transforms contract drafting from a time-intensive manual process into a strategic, data-driven activity.

Key AI-driven features include:

  • Pre-approved clause libraries that ensure consistency across agreements

  • Dynamic term suggestions based on negotiation context and counterparty profiles

  • Alternative language recommendations that balance risk and business objectives

  • Real-time compliance checking against regulatory requirements

Advanced contract lifecycle management software platforms integrate these AI capabilities seamlessly, enabling negotiators to access intelligent recommendations without disrupting established workflows.

4. Enhancing collaboration and transparency

Contract negotiations typically involve multiple stakeholders across legal, procurement, sales, and external parties. AI-driven platforms streamline this collaboration by providing real-time visibility into negotiation status, automated change tracking, and intelligent notification systems.

These systems maintain comprehensive audit trails while enabling simultaneous collaboration across geographically distributed teams. Automated dashboards display negotiation milestones, pending approvals, and critical deadlines, ensuring all stakeholders remain aligned throughout the process.

Users of advanced contract management platforms report that this transparency eliminates version control chaos and reduces miscommunication that often derails negotiations. Legal contract management software with AI capabilities provides this collaborative foundation while maintaining security controls.

5. Generating actionable negotiation insights

Beyond supporting current negotiations, AI provides strategic intelligence that improves future deal-making. Through advanced analytics, AI systems identify patterns in negotiation outcomes, frequently contested clauses, and successful resolution strategies.

AI-driven insights include:

  • Negotiation cycle time analysis and bottleneck identification

  • Success rate tracking across different contract types and counterparties

  • Market benchmark data for key terms and pricing

  • Predictive analytics for negotiation outcomes

Gartner predicts that by 2027, 50% of organizations will use AI-enabled tools to support supplier contract negotiations, highlighting the strategic value these insights provide for competitive advantage.

6. Automating routine negotiation tasks

AI transforms contract negotiations by handling repetitive, time-consuming tasks that traditionally consume significant professional time. According to industry research, agentic AI systems are already streamlining processes by automating routine tasks such as contract drafting, clause selection, and initial reviews.

These automated capabilities include:

  • Intelligent redlining that suggests specific language modifications

  • Automated comparison of contract versions to identify changes

  • Risk scoring for different contract provisions

  • Compliance checking against regulatory requirements

Organizations implementing comprehensive platforms report significant productivity improvements, allowing legal professionals to focus on strategic negotiation elements rather than administrative tasks. Healthcare contract management software particularly benefits from these automation capabilities given complex regulatory requirements.

7. Enabling predictive negotiation strategies

Perhaps the most transformative aspect of AI in contract negotiations is its ability to provide predictive insights that inform negotiation strategies. By analyzing historical data, market trends, and counterparty behavior patterns, AI helps negotiators anticipate outcomes and optimize their approach.

Industry surveys show enthusiasm for AI is growing—76% of professionals were optimistic about AI adoption in contracting in January 2024, up from just 26% in June 2023. This growing confidence stems from AI's demonstrated ability to improve negotiation outcomes through data-driven insights.

AI systems can predict which terms are likely to be contested, suggest optimal negotiation sequences, and recommend fallback positions based on successful historical negotiations. This intelligence transforms negotiations from reactive processes into proactive strategic engagements.

Industry adoption and market impact

The contract management software market reflects the rapid adoption of AI technologies. The AI in Contract Management System Market was valued at USD 465.7 million in 2024 and is projected to reach USD 3,862.7 million by 2033, at a CAGR of 26.5%.

Organizations across industries are recognizing AI's strategic value. Procurement leadership anticipates a 21.7% increase in productivity from GenAI use in the next 12 to 18 months, demonstrating tangible business impact.

AI Capability

Traditional Time

AI-Enabled Time

Improvement

Contract Review

92 minutes

26 seconds

99.5% faster

Risk Analysis

4-8 hours

10-15 minutes

95% faster

Clause Comparison

2-3 hours

5-10 minutes

90% faster

Compliance Checking

1-2 hours

2-5 minutes

95% faster

Document Assembly

3-4 hours

15-30 minutes

90% faster

Real-world applications and user experiences

Organizations implementing AI contract management solutions report significant improvements in negotiation efficiency and outcomes. Healthcare institutions using specialized platforms have streamlined complex regulatory compliance requirements while accelerating vendor negotiations.

"The folder organization feature is highly remarkable," notes one user review on G2. "We have been able to create a folder for each department and, therefore, seamlessly manage access. This is an excellent feature for our organization in terms of safety and security."

Procurement teams particularly benefit from AI-driven contract analysis. As noted in Capterra reviews, users appreciate the flexibility of modern platforms: "The best part about [modern contract management] is it's so flexible. So we didn't have to go through a huge change in process."

Procurement contract management software users consistently highlight improved efficiency and reduced administrative burden as key benefits.

Implementation considerations and best practices

Successfully implementing AI contract management requires strategic planning that balances technological capabilities with organizational needs. Platform selection should prioritize solutions that integrate seamlessly with existing workflows while providing robust AI capabilities.

Key implementation factors include:

  • Integration capabilities with existing business systems

  • User adoption and training requirements

  • Data security and privacy protections

  • Scalability to handle growing contract volumes

  • Vendor support and implementation timelines

Organizations should evaluate the best contract lifecycle management software based on their specific negotiation requirements and organizational maturity. According to user reviews, ease of implementation and rapid time-to-value are critical success factors.

Pricing and ROI considerations

While AI contract management platforms require initial investment, the ROI often justifies the expense through improved efficiency and risk reduction. Contract management software pricing typically starts around $399+ per month for comprehensive solutions.

The financial benefits extend beyond time savings. Organizations report reduced legal costs, faster deal closure, improved compliance, and better contract terms through AI-enhanced negotiations. These advantages often outweigh implementation costs within the first year of deployment.

Some platforms offer rapid implementation—initial setup can be completed in as little as a single day, compared to traditional solutions requiring 6+ months. This quick deployment enables organizations to realize benefits faster while minimizing disruption.

Future developments and emerging trends

The future of AI in contract negotiations promises even more sophisticated capabilities. Industry analysts predict that generative AI will fundamentally transform contract management by enabling automatic playbook generation, contextual intelligence, and predictive analytics that anticipate negotiation outcomes.

Emerging trends include:

  • Autonomous AI agents capable of conducting initial negotiations

  • Multi-language support for global contract management

  • Blockchain integration for enhanced contract security

  • Advanced predictive modeling for optimal negotiation strategies

Organizations implementing contract analytics software now will be positioned to take advantage of these advancing capabilities as they become available.

Security and compliance in AI contract management

As organizations adopt AI contract management solutions, security and compliance remain paramount concerns. Modern platforms must address data privacy requirements, including GDPR and CCPA compliance, while maintaining the security standards necessary for sensitive contract information.

With the average data breach costing $4.88 million in 2024, organizations cannot afford to compromise on security when implementing AI solutions. Contract compliance management software integrates AI capabilities with comprehensive security frameworks.

Key security considerations include data encryption, access controls, audit trails, and vendor security certifications. Organizations should prioritize platforms that provide transparency into AI decision-making processes while maintaining robust security protections.

Conclusion

AI-powered contract management tools are transforming business negotiations from time-consuming, reactive processes into strategic, data-driven competitive advantages. Through intelligent automation, real-time insights, and predictive analytics, these technologies enable organizations to negotiate faster, more effectively, and with significantly reduced risk.

The statistics demonstrate AI's compelling value proposition: 99.5% faster contract reviews, 90%+ improvement in various negotiation tasks, and projected 21.7% productivity increases. Organizations that embrace these technologies now will be positioned to outperform competitors still relying on traditional negotiation processes.

Success in AI contract management requires thoughtful implementation that balances technological capabilities with human expertise. While AI handles routine tasks and provides intelligent insights, human judgment remains essential for strategic decisions and complex interpretations.

As the technology continues advancing with generative AI, autonomous agents, and predictive modeling, the gap between AI-enabled and traditional contract management will only widen. Organizations should begin their AI journey now to build capabilities, gain experience, and position themselves for future innovations.

The future of contract negotiations lies not in replacing human expertise but in augmenting it with AI capabilities that enable faster, smarter, and more strategic deal-making. Those who act now will shape that future while gaining immediate competitive advantages in today's fast-paced business environment.

Organizations interested in exploring AI contract management should request contract management software demos to experience these transformative capabilities firsthand.

Bibliography

Contract negotiations have long been viewed as necessary bottlenecks in business operations—time-consuming processes filled with endless revisions, last-minute complications, and missed opportunities. However, artificial intelligence is fundamentally transforming how organizations approach contract negotiations, offering unprecedented speed, accuracy, and strategic advantage in deal-making.

The numbers tell a compelling story: AI is expected to be embedded in 90% of enterprise software by 2025, while 82% of contract professionals say more than 20% of their daily work could be automated with AI. Even more striking, AI can complete contract reviews in just 26 seconds compared to 92 minutes for humans, representing a dramatic acceleration in negotiation timelines.

The modern challenges of contract negotiations

Before exploring AI's transformative impact, it's essential to understand the persistent challenges that plague traditional contract negotiations. Legal and contract management teams face unprecedented pressure, often managing high volumes of work with limited resources while maintaining accuracy and compliance standards.

Research indicates it takes 92 minutes to review a single agreement on average, which creates cascading effects throughout organizations, delaying deals and limiting strategic opportunities. This time burden becomes particularly acute when companies manage thousands of contracts across multiple business units.

The complexity extends beyond simple time constraints. Organizations struggle with inconsistent contract language, unpredictable third-party terms, risk assessment gaps, and lack of transparency across negotiation processes. These challenges become particularly acute when dealing with external contracts where terms and conditions can vary dramatically, potentially missing critical provisions entirely.

How AI transforms contract negotiations

Artificial intelligence isn't replacing human judgment in contract negotiations—it's augmenting and enhancing it. By automating repetitive tasks, providing real-time insights, and enabling data-driven decision-making, AI helps organizations tackle longstanding negotiation hurdles while maintaining the strategic thinking that successful deals require.

1. Accelerating risk analysis with intelligent automation

One of AI's most powerful applications in contract negotiations lies in its ability to rapidly identify and assess risk factors within contract terms. Modern AI systems leverage natural language processing (NLP) to scan contracts for problematic clauses, vague language, or high-risk provisions that could expose organizations to financial or legal liability.

Research shows that AI outperformed trained lawyers by 10% in accuracy, while dramatically reducing the time required for comprehensive risk assessment. These systems can flag areas that deviate from corporate policies or industry best practices, offering specific recommendations for risk mitigation.

For example, an AI tool might identify an overly broad indemnification clause and suggest narrower, more balanced language. By analyzing contracts in minutes rather than hours, AI enables legal teams to focus on higher-value strategic work while ensuring thorough risk evaluation.

Modern contract management software incorporates these AI capabilities to provide comprehensive risk analysis without overwhelming users with false positives.

2. Ensuring alignment with corporate standards

Maintaining consistency with organizational policies and approved practices represents a critical challenge in contract negotiations. AI addresses this by continuously cross-referencing contract terms against corporate playbooks, compliance requirements, and standardized language libraries.

Modern platforms incorporate AI capabilities that prevent "outlier" agreements exposing organizations to unnecessary risks. These systems enforce standardization across departments, regions, and business units while maintaining flexibility for legitimate business variations.

The technology works by analyzing incoming contracts—whether internally generated or from third parties—against predetermined business positions and approved language. When deviations are detected, the system flags them for human review, providing suggested alternatives that maintain compliance while addressing counterparty concerns.

Contract automation software platforms now integrate these AI capabilities seamlessly, enabling negotiators to access intelligent recommendations without disrupting their workflow.

3. Providing intelligent term and language suggestions

AI excels at recommending optimal contract terms that align with organizational playbooks while addressing the specific needs of each negotiation. This capability transforms contract drafting from a time-intensive manual process into a strategic, data-driven activity.

Key AI-driven features include:

  • Pre-approved clause libraries that ensure consistency across agreements

  • Dynamic term suggestions based on negotiation context and counterparty profiles

  • Alternative language recommendations that balance risk and business objectives

  • Real-time compliance checking against regulatory requirements

Advanced contract lifecycle management software platforms integrate these AI capabilities seamlessly, enabling negotiators to access intelligent recommendations without disrupting established workflows.

4. Enhancing collaboration and transparency

Contract negotiations typically involve multiple stakeholders across legal, procurement, sales, and external parties. AI-driven platforms streamline this collaboration by providing real-time visibility into negotiation status, automated change tracking, and intelligent notification systems.

These systems maintain comprehensive audit trails while enabling simultaneous collaboration across geographically distributed teams. Automated dashboards display negotiation milestones, pending approvals, and critical deadlines, ensuring all stakeholders remain aligned throughout the process.

Users of advanced contract management platforms report that this transparency eliminates version control chaos and reduces miscommunication that often derails negotiations. Legal contract management software with AI capabilities provides this collaborative foundation while maintaining security controls.

5. Generating actionable negotiation insights

Beyond supporting current negotiations, AI provides strategic intelligence that improves future deal-making. Through advanced analytics, AI systems identify patterns in negotiation outcomes, frequently contested clauses, and successful resolution strategies.

AI-driven insights include:

  • Negotiation cycle time analysis and bottleneck identification

  • Success rate tracking across different contract types and counterparties

  • Market benchmark data for key terms and pricing

  • Predictive analytics for negotiation outcomes

Gartner predicts that by 2027, 50% of organizations will use AI-enabled tools to support supplier contract negotiations, highlighting the strategic value these insights provide for competitive advantage.

6. Automating routine negotiation tasks

AI transforms contract negotiations by handling repetitive, time-consuming tasks that traditionally consume significant professional time. According to industry research, agentic AI systems are already streamlining processes by automating routine tasks such as contract drafting, clause selection, and initial reviews.

These automated capabilities include:

  • Intelligent redlining that suggests specific language modifications

  • Automated comparison of contract versions to identify changes

  • Risk scoring for different contract provisions

  • Compliance checking against regulatory requirements

Organizations implementing comprehensive platforms report significant productivity improvements, allowing legal professionals to focus on strategic negotiation elements rather than administrative tasks. Healthcare contract management software particularly benefits from these automation capabilities given complex regulatory requirements.

7. Enabling predictive negotiation strategies

Perhaps the most transformative aspect of AI in contract negotiations is its ability to provide predictive insights that inform negotiation strategies. By analyzing historical data, market trends, and counterparty behavior patterns, AI helps negotiators anticipate outcomes and optimize their approach.

Industry surveys show enthusiasm for AI is growing—76% of professionals were optimistic about AI adoption in contracting in January 2024, up from just 26% in June 2023. This growing confidence stems from AI's demonstrated ability to improve negotiation outcomes through data-driven insights.

AI systems can predict which terms are likely to be contested, suggest optimal negotiation sequences, and recommend fallback positions based on successful historical negotiations. This intelligence transforms negotiations from reactive processes into proactive strategic engagements.

Industry adoption and market impact

The contract management software market reflects the rapid adoption of AI technologies. The AI in Contract Management System Market was valued at USD 465.7 million in 2024 and is projected to reach USD 3,862.7 million by 2033, at a CAGR of 26.5%.

Organizations across industries are recognizing AI's strategic value. Procurement leadership anticipates a 21.7% increase in productivity from GenAI use in the next 12 to 18 months, demonstrating tangible business impact.

AI Capability

Traditional Time

AI-Enabled Time

Improvement

Contract Review

92 minutes

26 seconds

99.5% faster

Risk Analysis

4-8 hours

10-15 minutes

95% faster

Clause Comparison

2-3 hours

5-10 minutes

90% faster

Compliance Checking

1-2 hours

2-5 minutes

95% faster

Document Assembly

3-4 hours

15-30 minutes

90% faster

Real-world applications and user experiences

Organizations implementing AI contract management solutions report significant improvements in negotiation efficiency and outcomes. Healthcare institutions using specialized platforms have streamlined complex regulatory compliance requirements while accelerating vendor negotiations.

"The folder organization feature is highly remarkable," notes one user review on G2. "We have been able to create a folder for each department and, therefore, seamlessly manage access. This is an excellent feature for our organization in terms of safety and security."

Procurement teams particularly benefit from AI-driven contract analysis. As noted in Capterra reviews, users appreciate the flexibility of modern platforms: "The best part about [modern contract management] is it's so flexible. So we didn't have to go through a huge change in process."

Procurement contract management software users consistently highlight improved efficiency and reduced administrative burden as key benefits.

Implementation considerations and best practices

Successfully implementing AI contract management requires strategic planning that balances technological capabilities with organizational needs. Platform selection should prioritize solutions that integrate seamlessly with existing workflows while providing robust AI capabilities.

Key implementation factors include:

  • Integration capabilities with existing business systems

  • User adoption and training requirements

  • Data security and privacy protections

  • Scalability to handle growing contract volumes

  • Vendor support and implementation timelines

Organizations should evaluate the best contract lifecycle management software based on their specific negotiation requirements and organizational maturity. According to user reviews, ease of implementation and rapid time-to-value are critical success factors.

Pricing and ROI considerations

While AI contract management platforms require initial investment, the ROI often justifies the expense through improved efficiency and risk reduction. Contract management software pricing typically starts around $399+ per month for comprehensive solutions.

The financial benefits extend beyond time savings. Organizations report reduced legal costs, faster deal closure, improved compliance, and better contract terms through AI-enhanced negotiations. These advantages often outweigh implementation costs within the first year of deployment.

Some platforms offer rapid implementation—initial setup can be completed in as little as a single day, compared to traditional solutions requiring 6+ months. This quick deployment enables organizations to realize benefits faster while minimizing disruption.

Future developments and emerging trends

The future of AI in contract negotiations promises even more sophisticated capabilities. Industry analysts predict that generative AI will fundamentally transform contract management by enabling automatic playbook generation, contextual intelligence, and predictive analytics that anticipate negotiation outcomes.

Emerging trends include:

  • Autonomous AI agents capable of conducting initial negotiations

  • Multi-language support for global contract management

  • Blockchain integration for enhanced contract security

  • Advanced predictive modeling for optimal negotiation strategies

Organizations implementing contract analytics software now will be positioned to take advantage of these advancing capabilities as they become available.

Security and compliance in AI contract management

As organizations adopt AI contract management solutions, security and compliance remain paramount concerns. Modern platforms must address data privacy requirements, including GDPR and CCPA compliance, while maintaining the security standards necessary for sensitive contract information.

With the average data breach costing $4.88 million in 2024, organizations cannot afford to compromise on security when implementing AI solutions. Contract compliance management software integrates AI capabilities with comprehensive security frameworks.

Key security considerations include data encryption, access controls, audit trails, and vendor security certifications. Organizations should prioritize platforms that provide transparency into AI decision-making processes while maintaining robust security protections.

Conclusion

AI-powered contract management tools are transforming business negotiations from time-consuming, reactive processes into strategic, data-driven competitive advantages. Through intelligent automation, real-time insights, and predictive analytics, these technologies enable organizations to negotiate faster, more effectively, and with significantly reduced risk.

The statistics demonstrate AI's compelling value proposition: 99.5% faster contract reviews, 90%+ improvement in various negotiation tasks, and projected 21.7% productivity increases. Organizations that embrace these technologies now will be positioned to outperform competitors still relying on traditional negotiation processes.

Success in AI contract management requires thoughtful implementation that balances technological capabilities with human expertise. While AI handles routine tasks and provides intelligent insights, human judgment remains essential for strategic decisions and complex interpretations.

As the technology continues advancing with generative AI, autonomous agents, and predictive modeling, the gap between AI-enabled and traditional contract management will only widen. Organizations should begin their AI journey now to build capabilities, gain experience, and position themselves for future innovations.

The future of contract negotiations lies not in replacing human expertise but in augmenting it with AI capabilities that enable faster, smarter, and more strategic deal-making. Those who act now will shape that future while gaining immediate competitive advantages in today's fast-paced business environment.

Organizations interested in exploring AI contract management should request contract management software demos to experience these transformative capabilities firsthand.

Bibliography

About the author

Ben Thomas

Content Manager at Concord

Ben Thomas, Content Manager at Concord, brings 14+ years of experience in crafting technical articles and planning impactful digital strategies. His content expertise is grounded in his previous role as Senior Content Strategist at BTA, where he managed a global creative team and spearheaded omnichannel brand campaigns. Previously, his tenure as Senior Technical Editor at Pool & Spa News honed his skills in trade journalism and industry trend analysis. Ben's proficiency in competitor research, content planning, and inbound marketing makes him a pivotal figure in Concord's content department.

About the author

Ben Thomas

Content Manager at Concord

Ben Thomas, Content Manager at Concord, brings 14+ years of experience in crafting technical articles and planning impactful digital strategies. His content expertise is grounded in his previous role as Senior Content Strategist at BTA, where he managed a global creative team and spearheaded omnichannel brand campaigns. Previously, his tenure as Senior Technical Editor at Pool & Spa News honed his skills in trade journalism and industry trend analysis. Ben's proficiency in competitor research, content planning, and inbound marketing makes him a pivotal figure in Concord's content department.

About the author

Ben Thomas

Content Manager at Concord

Ben Thomas, Content Manager at Concord, brings 14+ years of experience in crafting technical articles and planning impactful digital strategies. His content expertise is grounded in his previous role as Senior Content Strategist at BTA, where he managed a global creative team and spearheaded omnichannel brand campaigns. Previously, his tenure as Senior Technical Editor at Pool & Spa News honed his skills in trade journalism and industry trend analysis. Ben's proficiency in competitor research, content planning, and inbound marketing makes him a pivotal figure in Concord's content department.

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