How PAAY Accelerated Sales with AI-Powered Contracts

For high-growth companies, sales efficiency is crucial. Yet, manual contract processes often create bottlenecks that slow deal closures, frustrate sales teams, and impact revenue. PAAY, a leading fraud protection solution for online merchants, faced this challenge as their business expanded. Their legacy proposal management system simply couldn’t keep up with increasing contract volume.

As PAAY’s sales team worked to close deals quickly, they ran into several roadblocks:

• Slow manual contract creation and approvals – Sales reps had to manually draft, review, and revise agreements, delaying deal closures.
• Lack of visibility into contract performance – With no centralized system, tracking contract status and key terms required unnecessary back-and-forth.
• Inefficient workflows for mobile sales reps – Account executives frequently attended conferences and needed to redline agreements on the go.

These inefficiencies were more than an inconvenience—they directly impacted revenue growth. To scale effectively, PAAY needed a modern, AI-powered contract management solution that could eliminate delays and provide real-time insights.

AI and integrations streamline contract workflows

PAAY turned to Concord, an AI contract management software, to automate and simplify their contract processes. The transition was seamless, thanks to Concord’s intuitive interface, which mirrored Google Workspace, making adoption quick and requiring minimal training.

The implementation delivered immediate improvements:

• Automated redlining and audit trails – Instead of manually tracking contract changes, PAAY’s sales reps could now redline agreements instantly, even from mobile devices. This eliminated the cumbersome back-and-forth that previously delayed negotiations.
• Seamless HubSpot integration – Since PAAY’s team relied on HubSpot as their CRM, Concord’s integration ensured contract data synced automatically, reducing errors and providing a single source of truth.
• AI-driven Agreement Intelligence – One of the biggest time-savers was Concord’s ability to extract key contract details, even from scanned PDFs and Word documents. This eliminated hours of manual data entry and improved data accuracy.

“That level of automation has really led to better data collection and cleanliness too,” said Melissa Hyde, senior sales operations analyst at PAAY. “Now that we’ve got Google Drive connected to Concord, we can bring in PDFs and Word docs, and Concord pulls out the data we need.”

Faster sales, better visibility, increased revenue

By replacing manual contract processes with AI-powered automation, PAAY transformed its sales operations. The results were clear:

• Contracts moved through the pipeline faster, reducing delays and accelerating deal closures.
• Real-time insights into contract data improved forecasting, helping leadership make more informed decisions.
• Sales reps spent less time on administrative tasks and more time selling, directly impacting revenue growth.

“Contracts are moving a lot more smoothly,” said Jamie Garfield, PAAY’s vice president of sales. “Plus, we’re getting much more detailed visibility on the data our agreements contain.”

The ability to track contract data in real-time meant PAAY could identify trends, optimize pricing strategies, and ensure compliance with key contractual obligations. In turn, this led to a significant increase in annual recurring revenue (ARR).

The competitive advantage of AI-powered CLM

For sales-driven companies like PAAY, the benefits of a cloud-based contract management software extend beyond efficiency. By integrating AI into their contract workflows, they gained a strategic advantage:

• Better data accuracy – AI-driven metadata extraction reduced human errors and improved compliance.
• Faster contract turnaround times – With automation handling routine tasks, sales reps could close deals in a fraction of the time.
• Improved customer experience – Clients received contracts quickly, negotiations were smoother, and the overall sales process became more professional and reliable.

“Concord has just been great for us,” Garfield added. “We adore the AI features. There’s no other contract platform that delivers this much value at this price point. Period.”

Conclusion

PAAY’s success demonstrates how AI-powered contract management can unlock new levels of efficiency for sales teams. By eliminating manual bottlenecks, integrating seamlessly with existing tools like HubSpot, and providing real-time contract insights, Concord helped PAAY shorten sales cycles and increase revenue.

For businesses looking to accelerate sales and improve contract visibility, AI-driven CLM software isn’t just a nice-to-have—it’s a necessity.